JOHN ROSS JR LAUNCHES SMOKED SALMON PÂTÉ IN SAINSBURY'S

Scotland's oldest commercial producer of traditional Scottish smoked Scottish salmon, John Ross Jr (Aberdeen) Ltd, has partnered with Sainsbury's in Scotland to supply the Scottish store network with its award-winning Smoked Salmon Pâté.

It is the first time that the product has been made available nationally since receiving Gold at last year's Guild of Fine Food Awards. The Awards saw over 350 judges blind-taste more than 6,000 products before presenting successful producers with one of the food industry's highest accolades.

Each 115g tub retails at £2.15 and has been made with the finest Grade A salmon smoked in traditional red brick kilns dating back to 1857. Perfect for canapés its delicately smoked flavour combined with cream cheese, lemon juice and a sprinkling of black pepper makes John Ross Jr's pâté perfect for holiday cocktail parties or simple weekend get-togethers.

Vicky Leigh, John Ross Jr's Sales Director, comments: "Sainsbury's decision to supply our Smoked Salmon Pâté highlights their commitment to local producers and sourcing the best quality products that Scotland has to offer. The pâté has been developed to provide a premium alternative to a classic product and luxury at an affordable price. It has quickly become one of our highest selling products and we're delighted that it is now widely available to everyone throughout Scotland."

As a proud Royal Warrant holder John Ross Jr has generated global acclaim for its commitment to traditional food production techniques. The smokehouse supplies its product range to illustrious restaurants, hotels and retail outlets throughout the UK and in 36 countries across the world.

For more information please visit www.johnrossjr.com or www.sainsburys.co.uk.

For media enquires please contact Stuart Pearson at The PR Farm on 01483 892301 or email stuart@theprfarm.com.